When it comes to skincare, the topic du jour is very much centred around the effects of pollution on the skin.
If you live in a city, you’ll be exposed to high levels of air pollution on a daily basis from exhaust fumes, dust and smoke. Throughout the course of the day, tiny pollution particles 20 times smaller than your pores can infiltrate the deep layers of the epidermis, damaging your skin’s natural defense barrier.
These invisible particles have been found to cause premature ageing, accelerating the appearance of wrinkles and age spots, as well as causing sensitivity and dryness.
So, what’s the solution?
With many UK cities experiencing increasing levels of air pollution, it’s vital we start to protect our skin and repair any damage to its natural barrier.
To do this, you should ensure your skincare routine includes products that contain antioxidants to neutralise free radical damage and help to protect your skin.
Our favourite natural antioxidants include Sacha Inchi, which is rich in Vitamin C, E and Carotenoids to help fight oxidative damage, and Cranberry Seed Oil, which is super-absorbing and protects the skin from environmental stressors. This is why we’ve blended them with our award-winning Chilean Rosehip Seed Oil to create CityshieldⓇ, our unique anti-pollution complex.
CityshieldⓇ helps to restore radiance, soften the skin and protect from premature ageing, and can be found in our brand new Antioxidant Facial Oil.
Steps to boost your skin’s defense
STEP 1: Cleanse
Cleanse every morning and evening to remove the film of harmful pollutants, oil and make-up that has built up on your skin. Remember to opt for a gentle and mild cleanser that won’t strip the natural oils from your skin or irritate it.
STEP 2: Protect
After cleansing, apply a facial oil or serum, like our Antioxidant Facial Oil, that’s packed full of nutrients to help protect your skin from pollution particles.
STEP 3: Repair
Make sure you give your skin a boost by using a day & night cream that nourishes your skin and keeps it hydrated. Ours contains Chilean Rosehip Seed Oil with high levels of essential fatty acids to help reduce signs of ageing and Red Algae to provide a natural UV filter. You should always ensure your skincare and make-up provides some form of sun protection, as pollution isn’t just wreaking havoc with our skin, it’s damaging the ozone layer too!