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  • Which skincare ingredients should I look for in my 20s, 30s, 40s and 50s?

Which skincare ingredients should I look for in my 20s, 30s, 40s and 50s?

Which skincare ingredients should I look for in my 20s, 30s, 40s and 50s?

Taking care of your skin and giving it the right nutrients is important at all ages. Starting a routine that works for you and your skin type at an earlier age could benefit you in the long term.



Although there’s lots of research to say you should start using anti-aging products in your 20s, your skin naturally builds collagen and regenerates so this isn’t something you should worry about too much just yet. Instead, using ingredients that promote your natural processes should be implemented into your skincare routine.

Rose geranium supports healthy circulation, and rosehip oil is filled with vitamins A & C, preventing dehydration and wrinkle formation. It can also be a great way to reduce acne scarring left over from your youth.




In your 30s, it’s easy to fall into the trap of using overly-harsh products, and as this is a common age to start a family, hormones are susceptible to change. This causes changes to the skin, making it more sensitive and prone to breaking out. Foamy cleansers or exfoliators with tough beads can strip your skin of the essential oils it needs to stay hydrated.

Conversely, gentle ingredients such as avocado, aloe vera and shea butter help your skin feel nourished and replenished, whilst locking in moisture. Implementing these ingredients in your skincare routine will keep your skin looking more youthful and radiant. And, although it may be difficult (especially if you have little ones!), make sure you’re getting enough sleep, as this is when your skin goes to work repairing itself from the stresses of the day - sun, pollution and free radicals.




In your 40s, your natural collagen production rapidly decreases, making fine lines and wrinkles more prominent. Upping your moisturising game now is more important than ever, and hyaluronic acid plays an essential role in this. It helps retain water in your skin, decreases the appearance of wrinkles and has been deemed to give you a ‘burst of youth’.

The skin around your eyes can be an area of particular concern and may need an extra boost of hydration. To give your skin an extra helping hand from within, drink plenty of water to keep skin hydrated, plumped and glowing. 




Protection, damage control and anti-aging are the three properties your post-50 skincare routine should address. Ingredients such as white tea contain antioxidants and anti-inflammatory properties. These can help protect you from oxidative stress often associated with causing skin cancer, wrinkles and uneven skin pigmentation. They can also help replenish firmness and promote healthy collagen production. Other natural oils such as coconut, shea, argan and rosehip provide nourishment and have hydrating properties.

Believe it or not, exercise can help too. Increasing blood flow ensures that nutrients and minerals are delivered to the skin’s surface, resulting in a healthy complexion. A healthy blood flow is essential for reducing toxicity and inflammation too, which can lead to wrinkles.